SEEK FIRST

June 2026 Facebook Campaign Schedule

Expandable campaign action plan. Days 1–3 include full post copy, image/video framing, scripts, metrics, and checklist items.
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How to use this: Work in 3-day batches. Check off only the action items you actually complete. The progress bar saves in this browser using local storage, so it should stay checked on the same device/browser.
Day 1 — Monday, June 1
6:30 AM
Launch Announcement Post
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Estimator + Giveaway launch. Already scheduled.

Action checklist
Performance metrics
Full draft copy
🚨 NEW ONLINE ESTIMATOR NOW LIVE 🚨 53 farmers and ranchers have already used our online estimator to start planning their waterline projects. Draw your project online: 👉 s1kg.com/quote 🎁 JUNE GIVEAWAY 🎁 To celebrate the launch, we're giving away a $100 Visa Gift Card. Submit a quote request through our online estimator during June for a chance to win. One winner will be selected at random on July 1, 2026. --- 💧 JUNE INSTALLATION BONUS 💧 For customers who submit a quote request during June and move forward with installation: ✅ One FREE winterization kit for every watering point installed ✅ Two FREE trough cleanings during the first year for every trough installed No purchase necessary. Official Rules: s1kg.com/giveaway
Photo / graphic / video framing
Use the finished giveaway graphic. Keep the graphic simple and let it do the scroll-stopping. Image should clearly show: - S1KG logo - $100 Visa Gift Card Giveaway - 53 farmers and ranchers have already used the estimator - s1kg.com/quote Do not add hashtags. Do not add “Get Messages.” Location tag is okay.
CTA
Primary CTA: s1kg.com/quote
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
Full draft copy
Story 1: The S1KG Online Estimator is live. Story 2: Draw your waterline project online: s1kg.com/quote
Photo / graphic / video framing
Use a screenshot of the scheduled/published announcement post for Story 1. Use a screenshot or short screen recording of the estimator for Story 2. Keep it casual. These stories do not need to be polished.
CTA
Link sticker or visible URL: s1kg.com/quote
7:00 PM
Biggest Water System Mistake
Format: Text with image EveningValue Post
Post angle

Trough beside the well creates heavy traffic, mud, manure concentration, erosion, and possible well-area runoff concerns.

Action checklist
Performance metrics
Full draft copy
💧 THE MOST COMMON WATER SYSTEM MISTAKE I SEE 💧 A lot of farms have their only trough located right next to the well. At first, that sounds convenient. But over time, cattle traffic creates mud, ruts, manure concentration, and erosion around one of the most important pieces of infrastructure on the farm. In some cases, that runoff can move toward the well area itself. A better approach is often to move water where the cattle need it rather than forcing the cattle to travel to the water. Water placement affects grazing patterns just as much as fencing. Have you ever moved a trough location and noticed a difference in pasture utilization?
Photo / graphic / video framing
Best photo: real trough/well area, muddy water point, or pasture water photo. If you do not have one, use the clean trench photo. Framing: make the post feel educational, not accusatory. The point is “this is common and fixable,” not “farmers are doing it wrong.”
CTA
Soft CTA only. Let comments drive the conversation.
Day 2 — Tuesday, June 2
6:30 AM
Giveaway Reminder: 53 Already Used It
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Use tractor photo. Keep it short and point people to the estimator.

Action checklist
Performance metrics
Full draft copy
🚨 53 FARMERS AND RANCHERS HAVE ALREADY USED IT 🚨 The S1KG Online Estimator lets you draw your waterline project, mark watering points, and submit a quote request from your phone or computer. During June, submitting a quote request also enters you for a chance to win a $100 Visa Gift Card. Draw your project online: 👉 s1kg.com/quote No purchase necessary. Official Rules: s1kg.com/giveaway
Photo / graphic / video framing
Use the tractor photo. Crop so the tractor and operator are obvious. Keep any overlay text minimal: - “53 have already used it” - “Draw your waterline project online” - “s1kg.com/quote” Do not crowd the image with all the rules.
CTA
Primary CTA: s1kg.com/quote
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
The 1,600-Foot Hose Story
Format: Text with image EveningValue Post
Post angle

Longest hose seen: around 1,600 feet. Ripped hose ends, injury risk, and algae inside above-ground hoses.

Action checklist
Performance metrics
Full draft copy
💧 THE LONGEST HOSE I'VE SEEN 💧 The longest livestock watering hose I've personally seen was around 1,600 feet long. The owner told me stories about: ✅ Ripping hose ends off while dragging it behind a truck ✅ Nearly injuring himself trying to hold it while pulling ✅ Fighting algae buildup inside the hose Every farm is different, but dragging hundreds or thousands of feet of hose is usually a sign that the water system is working against you instead of for you. What's the longest hose you've ever used to water livestock?
Photo / graphic / video framing
Best image: hose, water trough, pasture, or tractor. This can also work as text-only because the story is strong. Do not over-polish this post. The roughness of the real story is what makes it work.
CTA
Comment CTA: ask people to share the longest hose they have used.
Day 3 — Wednesday, June 3
6:30 AM
Estimator Education: How It Works
Format: Text with screenshot MorningEstimator / Giveaway
Purpose

Show what people actually do in the tool.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Hose Diameter Bottleneck
Format: Text with image EveningValue Post
Post angle

Adequate flow up to the trough can still bottleneck through a 1/2-inch garden hose.

Action checklist
Performance metrics
Full draft copy
💧 YOUR WATER SYSTEM MAY BE BOTTLENECKING RIGHT AT THE TROUGH 💧 One of the most common things I see is a water system with plenty of flow all the way to the watering point... ...and then the last connection is a 1/2-inch garden hose. The entire system is only as good as its smallest restriction. A typical 3/4-inch hose can often supply roughly twice the flow of a 1/2-inch hose under similar conditions. That means: ✅ Faster trough recovery ✅ Less waiting for tanks to refill ✅ Better performance when multiple animals are drinking Before spending money on a bigger pump, larger pipe, or another well, make sure you are not creating a bottleneck at the very end of the system. What's the smallest pipe or hose size in your current watering system?
Photo / graphic / video framing
Best visual: side-by-side photo of 1/2-inch and 3/4-inch hose. Even better: use the bucket-fill video as the media. If using a photo, place the two hose ends side by side in your hand or on the tailgate so the size difference is obvious.
Video script / shot list
Optional 45-second video script: HOOK: “Before you blame your well or your pump, check the last few feet of hose going into your trough.” SHOT 1: Show both hoses side by side. “This is a 1/2-inch hose, and this is a 3/4-inch hose.” SHOT 2: Show bucket/timer. “I’m going to fill the same bucket from the same water source and show the difference.” SHOT 3: Show water flowing. “A lot of farms have good pipe and decent flow all the way to the field, then choke everything down right at the trough.” SHOT 4: Show result. “That bottleneck affects trough recovery, especially when several animals are drinking.” CLOSE: “Before you spend money on a bigger pump, check your hose, fittings, and float valve first.”
CTA
Comment CTA: ask people what the smallest restriction is on their system.
Day 4 — Thursday, June 4
6:30 AM
Planning a Waterline Project This Year?
Format: Text only MorningEstimator / Giveaway
Purpose

Make the post about project planning, not just the giveaway.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Algae-Filled Trough Story
Format: Text with image EveningValue Post
Post angle

Tank right beside the well covered with two inches of algae. You could not see the water.

Action checklist
Performance metrics
Day 5 — Friday, June 5
6:30 AM
June Giveaway Reminder
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Simple reminder before the weekend.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Cost-Share Projects That Never Get Finished
Format: Text only EveningValue Post
Post angle

Producers approved for wells and waterline projects sometimes still do not have watering points because the line was never installed.

Action checklist
Performance metrics
Day 6 — Saturday, June 6
6:30 AM
Weekend Planning Post
Format: Text only MorningEstimator / Giveaway
Purpose

Saturday morning angle: sit down and draw your project.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Rotational Grazing Simple Explanation
Format: Text only EveningValue Post
Post angle

Rotational grazing mimics natural grazing patterns. Graze a portion, trample a portion, leave a portion, then move.

Action checklist
Performance metrics
Day 7 — Sunday, June 7
6:30 AM
Countdown: 24 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

First countdown post.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Full-Flow Float Valves and Freeze Meizers
Format: Text only EveningValue Post
Post angle

If someone can only improve one water issue this year, recommend full-flow float valves and freeze meizers.

Action checklist
Performance metrics
Day 8 — Monday, June 8
6:30 AM
Countdown / Estimator Post: 23 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
One Trough on 40 Acres Is Not Always Enough
Format: Text with image EveningValue Post
Post angle

Technically it can work, but it often hurts pasture utilization.

Action checklist
Performance metrics
Day 9 — Tuesday, June 9
6:30 AM
Countdown / Estimator Post: 22 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Quick Connect Riser Explanation
Format: Text only EveningValue Post
Post angle

At each trough location S1KG installs an underground quick-connect riser covered by a heavy-duty utility cap.

Action checklist
Performance metrics
Day 10 — Wednesday, June 10
6:30 AM
Countdown / Estimator Post: 21 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Why Customers Are Surprised
Format: Text only EveningValue Post
Post angle

Customers are often surprised by how quickly installation goes and how much they like the quick-connect valves and full-flow float valves.

Action checklist
Performance metrics
Day 11 — Thursday, June 11
6:30 AM
Countdown / Estimator Post: 20 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Why We Built the Estimator
Format: Text only EveningValue Post
Post angle

Reduce the time it takes a farmer to get an accurate answer on cost.

Action checklist
Performance metrics
Day 12 — Friday, June 12
6:30 AM
Countdown / Estimator Post: 19 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Better Grazing Options
Format: Text only EveningValue Post
Post angle

The biggest benefit is better grazing options, better land utilization, and peace of mind on water quality.

Action checklist
Performance metrics
Day 13 — Saturday, June 13
6:30 AM
Countdown / Estimator Post: 18 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Graceville Farm Story
Format: Story EveningValue Post
Post angle

A pasture had a well installed, but without a waterline they had not been grazing that pasture.

Action checklist
Performance metrics
Day 14 — Sunday, June 14
6:30 AM
Countdown / Estimator Post: 17 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Low Trough Height Problem
Format: Text with image EveningValue Post
Post angle

Troughs set too low can allow cows to step into them.

Action checklist
Performance metrics
Day 15 — Monday, June 15
6:30 AM
Countdown / Estimator Post: 16 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Filthy Troughs and Poor Float Flow
Format: Text with image EveningValue Post
Post angle

Poor float valves and algae overgrowth slow down recovery and hurt water quality.

Action checklist
Performance metrics
Day 16 — Tuesday, June 16
6:30 AM
Countdown / Estimator Post: 15 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Ruts Around Singular Water Points
Format: Text only EveningValue Post
Post angle

One water source for a large area can create terrible ruts and erosion over time.

Action checklist
Performance metrics
Day 17 — Wednesday, June 17
6:30 AM
Countdown / Estimator Post: 14 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
The Last 5 Feet Matter
Format: Text only EveningValue Post
Post angle

Many systems are designed decently until the last connection to the trough.

Action checklist
Performance metrics
Day 18 — Thursday, June 18
6:30 AM
Countdown / Estimator Post: 13 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Water Placement Is Grazing Management
Format: Text only EveningValue Post
Post angle

Water location changes where cattle spend time.

Action checklist
Performance metrics
Day 19 — Friday, June 19
6:30 AM
Countdown / Estimator Post: 12 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Faster Trough Recovery Matters
Format: Text with image EveningValue Post
Post angle

When multiple animals drink, flow rate and float valve performance matter.

Action checklist
Performance metrics
Day 20 — Saturday, June 20
6:30 AM
Countdown / Estimator Post: 11 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Clean Trench / Clean Install
Format: Text with image EveningValue Post
Post angle

A good installation should not leave the pasture destroyed.

Action checklist
Performance metrics
Day 21 — Sunday, June 21
6:30 AM
Countdown / Estimator Post: 10 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
What 4,500 Feet Means
Format: Text only EveningValue Post
Post angle

Largest quote so far was 4,500 feet, showing some farms need more than a short line.

Action checklist
Performance metrics
Day 22 — Monday, June 22
6:30 AM
Countdown / Estimator Post: 9 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Five-Minute Watering Point Setup
Format: Text only EveningValue Post
Post angle

Once the line is run, fitting together a watering point takes around 5 minutes.

Action checklist
Performance metrics
Day 23 — Tuesday, June 23
6:30 AM
Countdown / Estimator Post: 8 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Water Headaches Are Universal
Format: Text only EveningValue Post
Post angle

Every farmer you talk to has water system headaches.

Action checklist
Performance metrics
Day 24 — Wednesday, June 24
6:30 AM
Countdown / Estimator Post: 7 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Why Above-Ground Hose Gets Ugly
Format: Text with image EveningValue Post
Post angle

Long above-ground hoses can grow algae, get damaged, snagged, and pulled apart.

Action checklist
Performance metrics
Day 25 — Thursday, June 25
6:30 AM
Countdown / Estimator Post: 6 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Peace of Mind for Herd Water
Format: Text only EveningValue Post
Post angle

A better system gives peace of mind that the herd has cleaner, more reliable water.

Action checklist
Performance metrics
Day 26 — Friday, June 26
6:30 AM
Countdown / Estimator Post: 5 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Do Not Build Around One Spot
Format: Text only EveningValue Post
Post angle

One trough location often becomes the mud hole, traffic jam, and weak point of the whole grazing plan.

Action checklist
Performance metrics
Day 27 — Saturday, June 27
6:30 AM
Countdown / Estimator Post: 4 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
What Happens After a Quote Request
Format: Text only EveningValue Post
Post angle

Explain the process after someone submits through the estimator.

Action checklist
Performance metrics
Day 28 — Sunday, June 28
6:30 AM
Countdown / Estimator Post: 3 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Why a Well Alone Is Not the Finish Line
Format: Text only EveningValue Post
Post angle

A well is a water source; a waterline system turns it into usable pasture water.

Action checklist
Performance metrics
Day 29 — Monday, June 29
6:30 AM
Countdown / Estimator Post: 2 Days Left
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Last Full Week Reminder
Format: Text only EveningValue Post
Post angle

Educational post that also points back to campaign.

Action checklist
Performance metrics
Day 30 — Tuesday, June 30
6:30 AM
Final Day Giveaway Reminder
Format: Text with graphic MorningEstimator / Giveaway
Purpose

Daily morning post should keep the estimator link visible and remind people about the giveaway without repeating the same wording.

Action checklist
Performance metrics
Midday
Stories / Quick Engagement
Format: Text only StoriesLow Effort
Action checklist
Performance metrics
7:00 PM
Last Chance Education: Fix the Bottleneck
Format: Text only EveningValue Post
Post angle

Return to the bottleneck theme because it is practical and easy to understand.

Action checklist
Performance metrics
Content Vault
Use this section as your idea bank. When a customer asks a question, a post performs well, or you think of a story from the field, add it here later by editing the HTML file or bring it back to me and I’ll update it.
Vault
Water Quality
Vault
Hoses, Flow Rate, and Bottlenecks
Vault
Grazing and Land Utilization
Vault
Customer Stories
Vault
Estimator and Campaign Content
Vault
Quick Video Ideas
Vault
Customer Question Bank